The 1% Challenge
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YOUR FINAL CHANCE TO IMMERSE YOURSELF IN THE 1% EXPERIENCE BEFORE 2026!
The 1% Challenge was so good that we just couldn't let the good times end. 1% Encore is 8 days of power-packed content, interviews, and more to help give YOU the tools you need to join the 1%!
From The Desk of
Dr. Eric Thomas…
Now listen - I have to be honest with y’all… We’ve done plenty of other challenges in the past, but this one is NOT for everyone. This is only for those who know that they have what it takes to be in the 1%, the ones who feel they
BELONG in the 1%, the ones who KNOW they’ve got more in them… but they just haven’t been
demanding enough of themselves to make it a reality.
That’s why, for 8 straight days, from the comfort of your own home, me and my squad are going to teach you how to develop the DRIVE, DECISIVENESS, and DOMINANCE that separates the 99% from the 1%. It’s not about being harsh - it’s about being clear, consistent, and committed - because the people who succeed at the highest levels don’t just wish for greatness… They demand it. They demand it from themselves, from everyone around them, and from life itself.
Hear me when I say this: They aren’t giving away memberships to the 1% club. They have to be taken…
and we want to show you exactly how to do just that!
So - if you’ve ever struggled to demand more from yourself, to make the hard decisions, or to assert your will on the world and take total control of your life… This challenge is for YOU!
et
WHAT YOU’LL LEARN
Decisiveness
Stop waiting for perfect conditions or approval from others. You’ll learn how to act with boldness and clarity — even under pressure.
Authority With Authenticity
Stop waiting for perfect conditions or approval from others.
The Skill of HardConversations
No more sugarcoating or avoiding conflict - that slows down success. You’ll learn how to face issues head-on with truth and strength - with yourself, and with others.
How to Be Demanding
(the right way!)
No more letting yourself (or others!) off the hook. You’ll learn how to craft a clear vision, how to demand excellence from yourself, and how to will that vision into reality.
Balanced Leadership
This isn’t about turning you into a bulldozer — it’s about balance. You’ll learn how to combine empathy with execution, strategy with speed, and heart with hunger.
THE 1% MINDSET:
WHAT YOU’LL WALK AWAY WITH
The courage to decide fast — and the discipline to follow through
The confidence to take risks and bounce back from setbacks
The clarity to stay focused when distractions hit
The communication skills to speak truth with love and authority
The drive to compete to win — not just participate
The initiative to move without permission
The visionary edge to lead when others follow
HOW IT WORKS
Register for the free 8-day 1% Encore
Attend the daily audio-only coaching calls with Dr. Eric Thomas, CJ, and
guest speakers
Commit to mastery. You’ll be challenged. You’ll be uncomfortable. But you’ll grow.
By the end of this challenge, you’ll no longer shrink back when it’s time to step up.
You’ll have the courage, confidence, and clarity to move decisively — while still being you.
That’s what it takes to be in the 1%.
THE 1% IS CALLING. WILL YOU ANSWER?
You’ve played nice long enough.
But now? It’s time to play to win.
Free Registration
What's Included
Full 8-Day Encore Challenge access!
21 Day 1% Challenge replays
PDF Training Arc
Exclusive 1% Bonus interviews
Flight Assessment, replay of Flight Assessment Masterclass Part 1, and live access to Flight Assessment Masterclass Part Two for 2026 strategic planning by personal style
$97
Free
Platinum
What's Included
Full 8-Day Encore Challenge access!
21 Day 1% Challenge replays
PDF Training Arc
Exclusive 1% Bonus interviews
Flight Assessment, replay of Flight Assessment Masterclass Part 1, and live access to Flight Assessment Masterclass Part Two for 2026 strategic planning by personal style
$297
ONLY $147
Meet Your Hosts:
Dr. Eric Thomas
(ET the Hip Hop Preacher)
The Voice of a Generation
CJ Quinney
Strategic Architect of Success
Mignon Francois
8-Figure CEO of
The Cupcake Collection
Wallstreet Trapper
Speaker
Candis Quinney
Speaker
Tiffany Haynes
Equity Investor
Anthony Flynn
Speaker
Jenna Kutcher
Online Business Coach
Rory Vaden
Speaker
Nicky Saunders
Online Business Coach
Still on the fence?
That’s exactly the problem, and that’s exactly why we created this challenge.
No more hesitation.
No more being one foot in, one foot out.
No more settling when you were anointed to be great.
It’s time to go ALL-IN, because if you’re going to be one of the 1%...
You’ve got to take action like the 1%.
Now’s your chance.
Frequently Asked Questions
WHAT IS THE 1% CHALLENGE?
The 1% Encore Challenge is a transformative 8-day journey created by Eric Thomas (ET) and CJ to help participants take charge of their life—spiritually, personally, and financially. It’s a free coaching experience designed to empower you to demand greatness from yourself & those around you.
WHAT IF I SIGNED UP BUT DIDN’T RECEIVE A CONFIRMATION EMAIL?
If you don’t see a confirmation email, check your spam or promotional folders. Search for the word "Welcome" in your inbox—look for an email from [email protected]. Still no luck? Email us at [email protected], and we’ll assist you!
DO I NEED TO BE ON CAMERA TO ATTEND THESE COACHING CALLS?
Nope! All coaching calls are audio-only, so you can join from anywhere—whether you’re working out, commuting, or just starting your day.
WHEN DOES THE CHALLENGE START?
The 1% Encore begins on December 8th. Calls will take place daily at 7 AM EST.
WHAT CAN I EXPECT DURING THE CHALLENGE?
Participants will receive daily coaching calls with ET and CJ, covering topics such as:
● Building spiritual and personal resilience.
● Becoming more assertive & demanding.
● The tangible habits and best practices of the 1%. You’ll gain actionable steps, spiritual principles, and personal development tools to transform your faith, finances, and family.
HOW CAN I JOIN THE CHALLENGE?
To join, simply register on this page. Once you’re registered, you’ll receive details on how to access the coaching calls and private community.
IS THERE A COST TO PARTICIPATE?
Free registration is open until November 7, 2025. VIP and VIP Platinum packages will still be available for purchase after this date, and offer an upgraded experience including access to replays exclusive training resources.
WHAT IF I DON’T HAVE FACEBOOK? HOW CAN I WATCH?
The coaching calls will be streamed live on ET’s Official Facebook Page, but if you’re not on Facebook, don’t worry! Calls will also stream live on ET’s official YouTube channel - @ETtheHipHopPreacher
Don’t forget that VIP participants will receive access to a special portal with replays available for 90 days!
DO I NEED TO FOLLOW A SPECIFIC RELIGIOUS FAITH TO PARTICIPATE?
Not at all! The challenge welcomes participants from all faiths. While Dr. Thomas uses Biblical scriptures and principles as part of the teachings, the content is applicable to anyone seeking personal and spiritual growth.
ARE THERE ANY SPECIFIC MATERIALS OR RESOURCES REQUIRED?
No special materials are required, but we recommend having a notebook and pen ready to capture the transformative insights shared during the sessions.
HOW CAN I SIMPLIFY MY LOGIN / SETUP PROCESS?
-Use the same email address and name you registered with to log in.
-Make note of your password for seamless access.
CAN I SHARE MY PROGRESS AND CONNECT WITH OTHER PARTICIPANTS?
Absolutely! Share your experiences, insights, and milestones on social media & in the You Owe You Facebook Community using the hashtag #1%Challenge. Connect with others in the challenge to build a supportive community.
HOW DO I CONTACT SUPPORT IF I HAVE QUESTIONS?
For questions or support, contact the dedicated team at [email protected].
IS THERE A CERTIFICATE OR FORMAL RECOGNITION AT THE END?
While there’s no formal certificate, participants will walk away with renewed clarity, spiritual insights, and tools to thrive. ET and CJ will celebrate the achievements of the community as part of the closing sessions.
IF I'VE ALREADY TAKEN THE FLIGHT ASSESSMENT, IS PLATINUM VIP STILL WORTH IT?
Yes! We recommend taking the assessment once per year, and the Platinum VIP package also comes with an exclusive live virtual masterclass to ensure you get the MOST value from it. Assessment must be taken within 90 days of the challenge start date (Nov. 1st 2025) and may not be shared or gifted with anyone but the primary ticket holder.