Are You Ready to Stop Settling and Step Into the 1%?

Life has a lot of bullies: adverse circumstances, negative people, and perhaps the worst bully of them all… ourselves. But for the next 21 days, we’re fighting back. It’s time to bully the bully!

From The Desk of

Dr. Eric Thomas…

Now listen - I have to be honest with y’all… We’ve done plenty of other challenges in the past, but this one is NOT for everyone. This is only for those who know that they have what it takes to be in the 1%, the ones who feel they BELONG in the 1%, the ones who KNOW they’ve got more in them… but they just haven’t been demanding enough of themselves to make it a reality.

That’s why, for 21 straight days, from the comfort of your own home, me and my squad are going to teach you how to develop the DRIVE, DECISIVENESS, and DOMINANCE that separates the 99% from the 1%. It’s not about being harsh - it’s about being clear, consistent, and committed - because the people who succeed at the highest levels don’t just wish for greatness… They demand it. They demand it from themselves, from everyone around them, and from life itself.

Hear me when I say this: They aren’t giving away memberships to the 1% club. They have to be taken… and we want to show you exactly how to do just that!

So - if you’ve ever struggled to demand more from yourself, to make the hard decisions, or to assert your will on the world and take total control of your life… This challenge is for YOU!

-ET

WHAT YOU’LL LEARN

Decisiveness

Stop waiting for perfect conditions or approval from others.

You’ll learn how to act with boldness and clarity — even under pressure.

Authority With Authenticity

Stop waiting for perfect conditions or approval from others.

The Skill of Hard Conversations

No more sugarcoating or avoiding conflict - that slows down success. You’ll learn how to face issues head-on with truth and strength - with yourself, and with others.

How to Be Demanding (the right way!)

No more letting yourself (or others!) off the hook. You’ll learn how to craft a clear vision, how to demand excellence from yourself, and how to will that vision into reality.

Balanced Leadership

This isn’t about turning you into a bulldozer — it’s about balance.

You’ll learn how to combine empathy with execution, strategy with speed, and heart with hunger.

THE 1% MINDSET:

WHAT YOU’LL WALK AWAY WITH

The courage to decide fast — and the discipline to follow through
The confidence to take risks and bounce back from setbacks
The clarity to stay focused when distractions hit
The communication skills to speak truth with love and authority
The drive to compete to win — not just participate
The initiative to move without permission
The visionary edge to lead when others follow

HOW IT WORKS

Attend the daily audio-only coaching calls with Dr. Eric Thomas, CJ, and

guest speakers

Commit to mastery. You’ll be challenged. You’ll be uncomfortable. But you’ll grow.

By the end of this challenge, you’ll no longer shrink back when it’s time to step up. You’ll have the courage, confidence, and clarity to move decisively — while still being you.That’s what it takes to be in the 1%.

THE 1% IS CALLING. WILL YOU ANSWER?

You’ve played nice long enough.

But now? It’s time to play to win.

Free GA

What's Included

Access to the full 21-day live virtual challenge & coaching calls!
Training arc & core curriculum

90 day replay access to the full challenge so you don't miss a thing!
Physical copy of the You Owe You 365 Devotional!
Flight Assessment + exclusive live virtual masterclass to better understand how to fully leverage your personality!

$00

Free

GA

What's Included

Access to the full 21-day live virtual challenge & coaching calls!
Training arc & core curriculum

90 day replay access to the full challenge so you don't miss a thing!
Physical copy of the You Owe You 365 Devotional!
Flight Assessment + exclusive live virtual masterclass to better understand how to fully leverage your personality!

$47

FREE!

VIP

What's Included

Access to the full 21-day live virtual challenge & coaching calls!
Training arc & core curriculum
90 day replay access to the full challenge so you don't miss a thing!

Physical copy of the You Owe You 365 Devotional!
Flight Assessment + exclusive live virtual masterclass to better understand how to fully leverage your personality!

$97

ONLY $39.99

Yes, Save My Seat!

Platinum

What's Included

Access to the full 21-day live virtual challenge & coaching calls!
Training arc & core curriculum
90 day replay access to the full challenge so you don't miss a thing!
Physical copy of the You Owe You 365 Devotional!
Flight Assessment + exclusive live virtual masterclass to better understand how to fully leverage your personality!

$297

ONLY $147

Yes, Save My Seat!

Meet Your Hosts:

Dr. Eric Thomas

The #1 Motivational Speaker in the World

Eric Thomas, Ph.D., is an Educator, New York Times Best-Selling Author, Motivational Guru, and international business phenom. Eric's unique brand of pragmatism continues to take the world by storm. It has made him the preferred "go-to" problem-solver for many of the world's largest corporations, sports franchises, colleges, and universities. Through a thorough examination and application of these same principles, his conference attendees continue to maximize their successes both in the office and at home. This trusted and proven approach to sustained personal and professional growth and success has made his firm, Eric Thomas and Associates, LLC., one of the most highly sought-after consulting agencies globally. Husband, father, and philanthropist, ET aims to improve the lives of others through self-empowerment, self-assessment, and consistent execution.

CJ Quinney

Strategic Brand Architect & ET’s Right-Hand

CJ Quinney is a branding expert that has been ET's right hand man for over 20 years. He's responsible for helping ET become a household name, and has coached some of the largest personal brands today. He helps people find, package, and monetize their gifts. During the 1% challenge, CJ will use his first hand experience working with hundreds of 1%'ers to teach you the habits, strategies, and skillsets you need to join them!

Featured Speakers

Tiffany Haynes

Equity Investor,

@‌tiffanyhaynesco

Candis Quinney

Speaker

@‌candisquinney

Ryan Saunders

NBA Coach

Neo Davis

Digital Marketer,

@‌neodaviso

Rory Vaden

2xNYT Bestselling Author, @‌roryvaden

Jenna Kutcher

Online Business Coach, @jennakutcher

Still on the fence?

That’s exactly the problem, and that’s exactly why we created this challenge.

No more hesitation.

No more being one foot in, one foot out.

No more settling when you were anointed to be great.

It’s time to go ALL-IN, because if you’re going to be one of the 1%...

You’ve got to take action like the 1%.

Now’s your chance.

Frequently Asked Question

WHAT IS THE 1% CHALLENGE?

The 1% Challenge is a transformative 21-day journey created by Eric Thomas (ET) and CJ to help participants take charge of their life—spiritually, personally, and financially. It’s a free coaching experience designed to empower you to demand greatness from yourself & those around you.

WHAT IF I SIGNED UP BUT DIDN’T RECEIVE A CONFIRMATION EMAIL?

If you don’t see a confirmation email, check your spam or promotional folders. Search for the word "Welcome" in your inbox—look for an email from [email protected]. Still no luck? Email us at [email protected], and we’ll assist you!

DO I NEED TO BE ON CAMERA TO ATTEND THESE COACHING CALLS?

Nope! All coaching calls are audio-only, so you can join from anywhere—whether you’re working out, commuting, or just starting your day.

WHEN DOES THE CHALLENGE START?

The 1% Challenge begins on November 1, 2025, and runs through November 21, 2025. Calls will take place daily at 7 AM EST.

WHAT CAN I EXPECT DURING THE CHALLENGE?

Participants will receive daily coaching calls with ET and CJ, covering topics such as:

● Building spiritual and personal resilience.

● Becoming more assertive & demanding.

● The tangible habits and best practices of the 1%. You’ll gain actionable steps, spiritual principles, and personal development tools to transform your faith, finances, and family.

HOW CAN I JOIN THE CHALLENGE?

To join, simply register on this page. Once you’re registered, you’ll receive details on how to access the coaching calls and private community.

IS THERE A COST TO PARTICIPATE?

Free registration is open until November 7, 2025. VIP and VIP Platinum packages will still be available for purchase after this date, and offer an upgraded experience including access to replays exclusive training resources.

WHAT IF I DON’T HAVE FACEBOOK? HOW CAN I WATCH?

The coaching calls will be streamed live on ET’s Official Facebook Page, but if you’re not on Facebook, don’t worry! Calls will also stream live on ET’s official YouTube channel - @ETtheHipHopPreacher

Don’t forget that VIP participants will receive access to a special portal with replays available for 90 days!

DO I NEED TO FOLLOW A SPECIFIC RELIGIOUS FAITH TO PARTICIPATE?

Not at all! The challenge welcomes participants from all faiths. While Dr. Thomas uses Biblical scriptures and principles as part of the teachings, the content is applicable to anyone seeking personal and spiritual growth.

ARE THERE ANY SPECIFIC MATERIALS OR RESOURCES REQUIRED?

No special materials are required, but we recommend having a notebook and pen ready to capture the transformative insights shared during the sessions.

HOW CAN I SIMPLIFY MY LOGIN / SETUP PROCESS?

-Use the same email address and name you registered with to log in.

-Make note of your password for seamless access.

CAN I SHARE MY PROGRESS AND CONNECT WITH OTHER PARTICIPANTS?

Absolutely! Share your experiences, insights, and milestones on social media & in the You Owe You Facebook Community using the hashtag #1%Challenge. Connect with others in the challenge to build a supportive community.

HOW DO I CONTACT SUPPORT IF I HAVE QUESTIONS?

For questions or support, contact the dedicated team at [email protected].

IS THERE A CERTIFICATE OR FORMAL RECOGNITION AT THE END?

While there’s no formal certificate, participants will walk away with renewed clarity, spiritual insights, and tools to thrive. ET and CJ will celebrate the achievements of the community as part of the closing sessions.

IF I'VE ALREADY TAKEN THE FLIGHT ASSESSMENT, IS PLATINUM VIP STILL WORTH IT?

Yes! We recommend taking the assessment once per year, and the Platinum VIP package also comes with an exclusive live virtual masterclass to ensure you get the MOST value from it. Assessment must be taken within 90 days of the challenge start date (Nov. 1st 2025) and may not be shared or gifted with anyone but the primary ticket holder.

IF I GET VIP PLATINUM, WHEN WILL I RECEIVE MY HARDCOPY YOY365 BOOK?

Please allow 3 weeks for shipping!